Sponsored Articles: The Fate of Travel Influencers amidst COVID-19

COVID-19 Lockdown

The Fate of Travel Influencers amidst COVID-19

Covid-19 has been a
massive blow to all kinds of businesses across the globe, and the entity that
has suffered the most is the travel industry. With everyone locked down in
their homes, the scope of tourism has hit its lowest point. Apart from
airports, airlines, and hotels, there are several other occupations that rely
on travelling for a livelihood; travel agencies, hotel/flight booking apps,
Instagram influencers, YouTube Vloggers, podcasters, and a plethora of travel
website bloggers are a few to name. Many citizens in the U.S are protesting
against the quarantine regulations; they say that the government is exaggerating
the situation and depriving them of their civil rights
People are desperate to get back to normal life and some argue that they rather work than receiving a stipend from the government.

Travel influencers on
social media and other commercial websites have followers ranging from several thousand to a few million. Travelling around the world and sharing
their experience through blogs, videos, and photography is how they earn their
bread. Now that it is difficult to travel from one place to another within the
city, they are running out of options to continue their online business. Their
fans were supporting them for the adventure and fascinating stories they had to
offer; their luxurious home or studio apartment is nowhere as glamorous. Now
that they don’t have new content to upload, the regular number of views
received by their channel is rapidly decreasing. 

Big brands and
corporations tied to the tourism industry often hire travel influencers for
promoting their products and services. Now that everything is closed, the
bloggers, photographers, and Vloggers are not getting any gigs or hefty
endorsements. A lot of projects and collaborations previously planned out have
either been postponed or cancelled. Without handsomely paying partnerships and
insufficient room for personal creativity, the career of travel influencers is
starting to look shabby. Staying at home all day is torturous enough for
individuals who are accustomed to the hitchhiker lifestyle. The outdoors is
their natural habitat, and their cramped apartment represents the state of
their mind right now.

While many travel
influencers are only hoping that things will return to normal before they spend
all their savings in lockdown, others are trying to move out of their comfort
zone. A lot of bloggers and Vloggers are focusing on a ‘quarantine series’ to
maintain their fan base. Many are trying to make the best of this solitude and
interact more with their followers. Social media is bubbling with content that suggests
ways to have fun while you’re home. One on one with fans, house tours, and home
videos have replaced the conventional travel accounts; it’s not as captivating,
but definitely helps keep the audience interested. Many travel influencers have
an intriguing personal life to share, while others are struggling to come up with
anything worth publishing.

Like any other the pandemic that struck in the past, coronavirus will certainly reach its doom at
some point in time. For now, travel influencers should stay home, stay safe,
and think out of the box. So what if you cannot travel to faraway places, you
can still get amazing photos while the crowds are dispersed. As a travel
influencer, you are bound to have friends, acquaintances, and fans in different
parts of the world. Collaborate with them and create content about natural
landscapes that look far more attractive without anthropogenic interference. The
locals provide the visuals and you add some magic with your words or

Writer- Mr John Adams
He is a lifestyle blogger who loves to travel and share his life experiences.  He encourages readers to improve their quality of life by incorporating positive thoughts and actions.  He is a health & fitness enthusiast and contributes to various online platforms in the same niche. Link for his website: www.healthnic.com

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